The importance of architecture in boosting tourism in Portugal

arquitetura e turismo em Portugal

When you think of tourism, what comes to your mind? Perhaps sun, beach, and good food? But what if I told you that architecture is also an essential ingredient in transforming Portugal into an irresistible destination? Let's discover how historical monuments and significant buildings can attract tourists and bring new life into Portuguese cities.

Historical Monuments: journeys through time

Portugal is a country filled with history, reflected in every corner. From medieval castles to royal palaces, each monument tells a story and transports you to another era. Take the example of the Belém Tower in Lisbon. This monument, which looks like something out of a fairy tale, attracts thousands of tourists every year. Not only for its architectural beauty but also for the history it carries. – the King D. João II devised an effective plan, which consisted of forming a tripartite defence between the bastion of Cascais, the fortress of São Sebastião da Caparica, and a third fortress, the Belém Tower. 

Modern Buildings: the new has its place

Architecture for tourism isn't only about the old. Portugal also boasts incredible examples of contemporary architecture that have become true icons. the Casa da Música in Porto, designed by Rem Koolhaas, is an excellent example.

Or even the Museu de Arte, Arquitetura e Tecnologia (MAAT), with the Novo Edifício, an innovative project that connects a new building designed by the architectural studio Amanda Levete Architects

These two contemporary buildings are not only points of interest for their innovative structures but also for the programming they offer. In other words, beyond visiting an extraordinary building, you can also experience its art and culture.

Read also: Como Medellín se tornou referência em arquitectura social

The Charm of Cities: architecture beyond buildings

Architecture is not just about grand monuments. Walking through the streets of Lisboa, Aveiro, Porto ou Sintra is, in itself, an architectural experience. Portuguese pavements, the "azulejos" that adorn the façades, and wrought-iron balconies—these elements all contribute to the charm of the cities and are a true magnet for tourists. Each street has its own personality, and it's easy to get lost discovering new details with every step.

The Schist Villages

We can’t talk about architecture in Portugal without mentioning the schist villages. Scattered mainly across the central region of the country, these villages are true havens that seem straight out of a fairy tale or even a film set. The houses built from schist, with their slate roofs and sturdy walls, offer a rustic beauty. Schist is a metamorphic rock found abundantly in the region. With its distinct texture and color, schist stone forms the foundation of the houses, streets, and other structures in these villages, creating a visual appeal that harmonizes with the surrounding natural beauty.

Villages such as Piódão, Talasnal and Casal de São Simão not only preserve traditional architecture but also promote sustainable and cultural tourism, attracting visitors who seek a genuine and tranquil experience.

The Magic of Madeira

Madeira Island, known for its mild climate and breathtaking landscapes, also boasts unique architecture that captivates any visitor. The traditional houses of Madeira, especially in the rural areas, are known as “casas de colmo” or “casas de Santana”. These picturesque structures, with their sloped roofs covered in thatch, are a distinctive landmark of the island. The construction with volcanic stone and the white painting of the walls, often with colourful details, reflect the perfect blend of functionality and local aesthetics. Additionally, the urban architecture of Funchal, with its historic buildings, baroque churches, and charming squares, complements the unique experience of visiting Madeira. It’s a place where architecture and nature come together, providing a perfect scenario for any tourism enthusiast.

Urban Revitalization

Architecture can also be a driver for urban revitalisation. Old neighbourhoods that were in decline can be brought back to life through rehabilitation projects. LX Factory, in Lisbonit's a good example. What was once a rundown factory is now a vibrant space with shops, restaurants, art galleries, and cultural events, attracting both tourists and locals.

Read also: Como remodelar um alojamento local em Portugal

It's all ours! 

Architecture is undoubtedly one of Portugal's greatest assets in tourism. Historical monuments, contemporary buildings, the charm of the streets, and the vibrant culture within the buildings make Portuguese cities increasingly sought-after destinations. Next time you plan a trip, remember to look up and appreciate architecture. – who knows, you might discover a new fascination for this aspect of tourism. After all, each structure tells a story, and every building or monument is an invitation to travel through time and culture. Here at CURO, we are always ready to pack our bags! Shall we go?