Architecture in Portugal is undergoing a true revolution! Did you know that nowadays, architects can use cutting-edge technology, such as artificial intelligence (AI), to help create and update projects in a faster and more efficient way? However, despite this technological assistance, the human touch remains essential. Let’s reflect on how technology, AI, and home staging are shaping architecture and transforming our spaces!
AI in architecture: a great aid for architects
Artificial intelligence can be a great ally for architects, assisting in the optimisation of various project phases. AI can analyse large amounts of data and suggest the best solutions in terms of materials, design, and even sustainability. For example, there are programs that can generate project sketches in just a few minutes or optimize a building's energy use.
However, no matter how advanced AI becomes, it cannot replace human creativity and vision. The architect is the one who brings innovative ideas, inspired by culture, history, and the needs of those who will use the space. AI can assist with repetitive or more technical tasks, but the human touch is irreplaceable when it comes to creating something unique and emotionally connected to people.
Home Staging: the magic of visualisation
Home staging is a real estate marketing strategy designed to prepare a property for sale or rent, making it more appealing to potential buyers. The goal is to create a neutral, harmonious, and inviting space where anyone can easily envision themselves living.
Have you ever imagined what a house could look like after being renovated, without even having to do the work? Today, with the advancement of technology, it’s possible to see how a space will look with just a few virtual changes. Digital home staging allows you to transform the image of a space by adding furniture, colors, and other decorative elements, so you can visualize the final result before making any decisions.
Before, it was hard to imagine that someone could see a house transformed without being physically present. Now, with the help of design software and augmented reality, it's possible to see these changes in real time and even try out different styles, all without leaving home. A true revolution for those buying or selling property!
AI can make architects better storytellers.
On the ArchDaily website, it's highlighted how artificial intelligence can help architects become better storytellers. Architecture has always been a way to tell the story of a place, a culture, or the people who live there. AI can analyze the needs of those who will use the space and suggest solutions that make the environment more comfortable and engaging.
Imagine an architect wants to design a building that tells the story of a city. AI can help analyse what people love most about that place and suggest ways to integrate local culture and history into the project. However, as explained by ArchDaily, AI can only provide data-driven suggestions, while the architect has the sensitivity to tell a story in a unique way, reflecting the emotions and needs of the people.
AI apps for interior design: fast but limited
Nowadays, there are many AI applications that help people decorate their homes. These apps can suggest furniture, wall colours, and even object placement using just a photo of the space. Sounds amazing, right? The problem is that, although these apps are fast and convenient, they can't understand the life stories of the people who will live in these spaces.
Imagine a family has a special story with a particular object, or someone has an emotional connection to a specific color or decor style. AI apps can't capture these personal and deeper details. That’s why, even though technology helps decorate quickly and efficiently, the human touch remains essential when it comes to personalising a space according to the identity and emotions of its residents.
Read also: Tendências 2025: o que é que vai marcar a arquitetura
The Future of Architecture
Technology and innovation are changing the way we build and design spaces. AI plays a key role in helping architects optimize different project phases and allowing us to visualize spaces before making any changes. Digital home staging, for example, is an incredible tool that helps us see how a space can be transformed.
However, it’s important to remember that no matter how advanced technology becomes, the human touch remains essential. Only a professional, with their creative vision and sensitivity, can create spaces that are not just beautiful and functional but also tell stories and connect with people in a special way. After all, architecture is not just about construction; it’s about emotions, stories, and people.
Here at CURO, we love to experiment and always stay up to date. We’ve created some AI-generated images to produce content for social media, for example. But when it comes to serious projects for a client, we let the human touch take center stage, creating something irreplaceable and full of soul—just as it should be. Check out our portfolio here!